MISSION
Pure for Men is committed to fostering honest conversations, removing stigma, and setting new standards in health and sexual wellness for our diverse, empowered LGBTQIA+ community.
About Us
We are an independent, minority-owned, and founder-controlled business of friends based in Austin, Texas. We work together to provide high-quality wellness products that promote cleanliness, sexual empowerment, and confidence from the inside out.
We believe that every individual within the LGBTQIA+ community should feel confident, and that our products can help you get there.
What We Stand For
Mission, Vision & Values
The principles that guide how Pure for Men shows up for customers, partners, and the wider community.
VISION
A future where wellness is simple, inclusive, and proudly authentic; where everyone feels confident celebrating who they truly are.
Community
Prioritizing and serving our LGBTQIA+ community.
Confidence
Helping people feel bold, secure, and unapologetically themselves.
Excellence
Holding ourselves to the highest standards. If it's not exceptional, it's not us.
Fun
Enjoying what we do, celebrating each other, and spreading joy.
Authenticity
Cultivating self-awareness. Knowing who we are, so we can act with integrity and connect genuinely with others.
TEXAS SBA® BUSINESS CERTIFICATIONS
Small Business
LGBTQIA+ Business
Minority Owned
Our Story
Our fiber supplements were not originally intended for distribution, but rather as an attempt to attain no-mess sex lives for ourselves. In college, when we were all entering our personal sexual revolutions as gay men, cleanliness was an obvious problem that nobody seemed to be addressing. There was no true explanation or guidance to attain intimate cleanliness. The only other solutions were douching and enemas, but we were unwilling to settle for options that can be harmful to our bodies. After some more digging, we latched onto the concept of using fiber supplements to achieve a cleaner colon and track for intimacy, naturally.
The formula we developed for our own personal use enhanced our sex lives and our overall health so much that we felt a duty to make our supplements available to the community. We researched commercially available fiber supplements and knew we wanted higher fiber dosage with no animal biproducts that most conventional gelatin capsules contain. We wanted to do right by ourselves and by the planet by offering Pure for Men in vegan capsules, a priority we have carried into the rest of our products. We found a new manufacturing process that allowed us to provide 88% more fiber in each capsule than what was on the market. Once we locked down relationships with FDA approved and GMP regularly inspected manufacturers in the USA, we were ready to launch. The trajectory has been greater than we ever imagined.
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Pure for Men Founders
How We Give Back
We are as much a sexual wellness brand as we are an honest effort at doing right by our customers and by our team members. We believe in supporting our community and dedicate a good amount of our proceeds to local and national charities that support the LGBTQIA+ community.
At Pure for Men, we’re so much more than our growing reputation as one of the foremost leaders in digestive health, we’re tackling overall health and sexual wellness for our community and beyond.
Grateful to be in the press
We are genuinely honored to be featured in GQ, Men's Health, and many other major media outlets.
Small But Mighty
Pure for Men is more than just a place to work; it's a family. Most of us started out as college friends and colleagues in other lines of business. Looking around the office, I'm proud to say we have a team of dedicated and talented people, whom we trust and love. All this makes doing the work we do an even more uplifting and fulfilling process.
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Lawrence Johnson, Founder